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MintM - People Counting and Footfall Counter

With MintM, optimize your traffic, staff and marketing strategies to increase conversion rates and profits with actionable data. Every business with a physical space should count customer traffic to see the bigger picture of what is going on in their business. Whether you are a shopping centre, retail chain, museum, library, sporting venue, bank or restaurant people counting system data will help you make well-informed decisions about your business. Benchmarking businesses, figuring out the conversion rate for each spot to see the real performance, efficiently allocating your staff according to hourly visitor traffic will create value in terms of revenue, profit and efficiency.

With more dominance of e-commerce and rising popularity in mobile as a significant channel has forced the retailers to face robust economic conditions and implement systems like footfall counter, people counting system, human counter, retail analytics software and Customer counter. Now a retailer must monitor reports to calculate the performance of the business from sales, stock control, merchandising and staffing successfully. They no longer can overlook the shoppers. One of the major brands who are creating an impact in this space is MintM. With MintM you get the most accurate systems into crowd counting, human counter, crowd measurement and crowd profiling. MintM solution can help your company perform crowd measurements using picture videos and assist you in making data-driven smart decisions. It also provides data-driven systems into digital signage audience measurement which allows your company to measure the audience and their attention span to improve customer experience. This allows your organization to track your visitor’s overall audience experience. Customer counter, footfall counter software and retail analytics software solutions can also go a long way if you own multiple outlets. It allows you to get more than 96% accurate in-store visitor data with AI-powered Footfall Counting and retail analytics software further allowing you in making analytics-based operational changes. MintM specializes in human counter applications used for crowd counting, people counting software and for visitor counting and moreover all this is possible on existing cameras. This technological development also enables in calculating accurate conversion rates via unequal data sources. Insights garnered from conversion rates are the most critical data a retailer can acquire (using footfall counters for retail) and use to improve store performance. It can provide a wide range of traffic, queue, and other behavioural metrics, providing you with additional information about your customers and their shopping behaviour. It is now possible to get all this data in one device with its combined technology. With MintM you get the most accurate systems into inventory counting services and label reading. Business owners can scan barcodes with their smartphone in real-time and the software uses computer vision and AI to perform all the counting and reading services. So MintM can not only help you with their most advanced people counting system and digital counting software solution but also assist you with keeping a real-time track of your entire inventory.

Are People Counters The Same As Footfall Counters?

A people counter can often be called a footfall counter, a traffic counter, a door counter, or a visitor counter. These devices essentially perform the same functions and deliver the same metrics. However, different terms are sometimes used for different environments and named accordingly.

• Footfall Counters & Traffic Counters - In the retail industry, people counters are often referred to as footfall counter and traffic counter or as footfall counters for retail. These are people counting software and devices that count the number of customers entering or exiting a store.
• Door Counters - A door counter is also a people counting software and devices that count the number of people entering or exiting a building through a specific door. Libraries, museums, and exhibitions usually refer to their people counting software and devices as door counter.
• Visitor Counters - For tourist attractions, events, and public places, people counters are often called visitor counters, as they count the number of visitors in a place.

What are the benefits of People Counting Systems?

There are numerous advantages of using people counting system. Some of them are listed as follows:

• People Counter Real Time People counting software and devices - Count the number of people entering, exiting and passing by your store in real-time.
• People Counter Conversion Rate - Calculate the conversion rates of each store by knowing how many of your customers generate your sales.
• People Counting Benchmark - Benchmark high-performing stores and optimize your lowest-performing stores to reach their performance.
• People Counting Peak Hours - Discover when your stores generate the most traffic and have the most significant sale opportunities.
• People Counter Staff Optimization - Optimize staff operation following the number of visitors and their needs within your stores during power hours.
• People Counting Group Counting - Purify your conversion rate by consolidating groups of visitors, families and couples as one potential buyer.

What are the different industries where People Counting Systems can be used?

Below we have tried listing down a few industries to help you see how people counting system can make an impact in different industries -

• People Counting in Retail - Retail stores are dynamic environments with ever-changing customer behaviour. People Counting is vital for retailers to know the exact number of visitors per store, the conversion rate and to optimize staffing depending on customer ratio - footfall counters for retail.
• People Counting in Libraries & Museums - Libraries and museums rely on government funding. To receive the necessary amount of grants, they need to be able to judge their footfall accurately by using footfall counter software. With people counting data, they will be able to know how many people visit the premises. Hence, they can receive their government grants accordingly.
• People Counting in Airports - Airports are one of the busiest and most dynamic places in the world. Understanding the traffic & tracking crowds movement from security check to plane embarkment allows more efficient operations, perfect staff allocation and increase passengers time at Duty-Free.
• People Counting in Supermarkets - A supermarket’s goal is to turn all visitors into frequent buyers. With people counting data, supermarkets will know how many visitors they get and how many they converted into buyers. People Counting information also helps with staff allocation to maximize customer satisfaction.
• People Counting in Shopping Malls - Shopping Malls draw lots of visitor traffic; not only because of shopping opportunities but also for entertainment value. With people counting, you will be able to see which areas are most crowded and attractive, thus, shape your marketing attractions and planning accordingly.
• People Counting in Events and Exhibitions - Events and expos are substantial grounds to make lasting impressions and present their products and services. With people counting, sponsors and owners know the exact number of visitors, peak hours and staff allocation accordingly with the number of visitors.